The Casa del Té, at Parque Nacional Zoológico La Aurora, which was built in the French style in 1924 and 1931 was the perfect setting to showcase the new campaign for Diageo’s famous Scotch whiskey, Johnnie Walker, in which Guatemalans are invited to discover the hidden gems in Guatemala.
This brand will invite lovers of domestic tourism, gastronomy and adventures at the highest level to discover the hidden treasures in the country, accompanied by a guide to where they are located.
“Johnnie Walker through his motto Keep Walking has always sought to inspire us to keep going. With this campaign we want to go one step further and make an irresistible invitation to open up to new experiences under the pillars of music, tourism, plastic arts, history and gastronomy, which indicate the routes to follow to discover, live and share them, ”said José Fernando Sánchez, Diageo country manager for Guatemala.
This year, Guatemala celebrated its bicentennial of independence, and during this time, much more has been discovered than traditions and ancestral and historical monuments, volcanoes, mountains, tropical forests, restaurants and lifestyles.
“For more than 45 years, Distribuidora Marte and Johnnie Walker have walked the streets of Guatemala together. And today, we are filled with enthusiasm and pride to take another step in our solid trajectory and celebrate being able to meet again and be able to bring to light all those “hidden gems” that we have to offer as a country, ”said Peter Lamport, president of Distribuidora Mars.
The Walkers is a global movement, building on a number of locally relevant initiatives, to bring communities together, support venues and bars, and give Keep Walking new meaning in the modern age. This movement started in the Dominican Republic and has now reached Guatemala, to discover and share the hidden gems and Keep Walking as a community and country.