The First Nations of Quebec and Labrador Economic Development Commission on Monday presented the First Nations Identification, a new logo that will allow consumers to identify authentic Indigenous products and services.
Created by Anichinabe artist Frank Polson, it represents a bear, symbol of courage and respect, multicolored. One of the aims that accompany this approach is to fight against cultural appropriation. “The Bear’s Footprint” should also highlight the work of the First Nations.
“With these prints, you will recognize the artisan who works with her hands and with her heart,” said Innu poet and writer Rita Mestokosho at the launch at the Sheraton Center in Montreal.
On the website dedicated to this movement, entrepreneurs and women gatherers are invited to register to “be among the first to launch this movement and to receive information on how to use this logo to authenticate [leurs] products and services “.
“This logo is much more than a brand. It is our identity, guided by the breath of our ancestors, for the artists, the creators and the entrepreneurs of today and for the generations to come ”, it is also written.
The Chief of the Assembly of First Nations of Quebec and Labrador, Ghislain Picard, called the unveiling of this symbol a “highlight” of the Great Economic Circle of Indigenous Peoples and Quebec, which takes place until Friday in Montreal. .
“The bear is significant for all First Nations. It confirms their desire to assert themselves and their determination, ”commented Mr. Picard.
The Grand Circle brings together hundreds of elected officials and entrepreneurs from various Aboriginal nations, Quebec ministers and people from the province’s business community.