Saturday, November 27

More companies order branded face masks for staff


Sales of custom printed face masks have exploded after the latest Delta Covid-19 outbreak, which has made face covers a must-have in most indoor spaces.

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It’s a welcome boost for branding companies that lost their jobs during the closing event.

Auckland’s company Custom Gear brands everything from beverage bottles to wet wipes.

But since the country was locked in on Aug. 17, Custom Gear manager Lisa Gray said she had seen a surge in sales of one particular product: the company’s branded face masks.

“Probably about 50-60 percent of the work that we’re doing right now is reusable masks. It seems like the Delta variant has definitely made people do some more research on this. Especially business and hospitality and the like.

“We have made quite a few masks for clients that are back to level 2 and a lot of them wanted to make sure the thickness of them was the three layer layer, making sure they had the protections for their staff members,” Gray said.

A day after the nationwide level 4 lockdown, Prime Minister Jacinda Ardern announced that the masks would be mandatory within all essential customer-facing businesses.

This means that when you visit a supermarket or dairy, you should cover your face.

Gray said the company made more than 10,000 custom branded skins in recent weeks, for different companies and purposes.

“We’re really trying to figure out exactly what they’re using it for and who they’re using it for so we can make sure we’re offering the best option for their people.”

Custom Gear has worked with Kiwi Bank, Fletcher Building, 2 Degrees, and Fonterra.

He said that many companies were making branded masks for their employees because they were eco-friendly and increased brand awareness.

“If your staff wear them on the bus or when they walk through the stores, it is mainly for brand awareness. Wearing masks is something we have to do, so you can also try to get your brand published on the same. weather.”

However, there have been some supply problems.

“I think we became a little complacent in New Zealand because everything was going great for so long, so I don’t think we had a huge stock availability when this kind of thing happened. A lot of our factories in New Zealand, where we sourced from our products didn’t really have a sufficient supply of what we needed, “Gray said.

South Auckland-based Prestige Products director Helen Northey said she had seen a similar increase since the start of the outbreak.

“There was very little interest before the outbreak, he went from zero to hero overnight, with orders ranging in size from 100 to 1000 units.”

He said he was very interested.

“Advertising agencies, event organizers, retailers, real estate, schools, merchants, agriculture and products … from all kinds of different industries.

“One of my clients … an electrician, ordered masks because his boys will be in full view.”

Warehouse Group head of human resources Richard Parker said that while there were no plans to introduce custom face masks from the company at this stage, it was something he had been considering since the start of the last outbreak.

“Now we are all realizing that even if there is no shutdown, the masking mandates are likely to continue in some form, particularly in public spaces, and I think more and more companies are following that path,” he said.

“It is certainly something that we see growing in prevalence and something that we will continue to review.”

Parker said that some staff members had been creating their own company-branded masks to wear at work.

“They’ve done really cool creative things by creating their own branded skins … we’ve been rooting for and endorsing it, and we think it’s cool.”

Auckland will know next Monday if the region will move from Alert Level 3 to Delta Level 2.


www.rnz.co.nz

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