Is named ‘The eggplant‘and if you don’t know what that means in emoji language, it’s not for you.
The people who brought us the successful global ad campaign warning parents about their children’s pornography viewing activities, and who also created a six-part miniseries dealing with topics such as bullying, self-care, and more. issues related to pornography, have produced something new. .
As a bonus to The eggplant They also looked at the kinds of misinformation young people face online, and today The detail We spoke to campaign manager Trina Lowry about it.
The $ 4.4 million funded by the government Keep it real online The campaign aims to make children feel and realize.
You may have seen it on TVNZ On Demand, YouTube, social media, billboards, and posters. Stars include Karen O’Leary (Wellington Paranormal) and Tammy Davis (Outrageous fortune).
So serious is this increase in fake news targeting young people that a number of government agencies, online groups and the police are working together to try to control it.
“The issue of disinformation is increasingly coming into the limelight,” says Lowry.
“More people are interested in knowing how big the problem is in New Zealand and how it is affecting New Zealanders.
“Online there are a lot of memes … a lot of exchange of information that they receive … without thinking about it before sharing it. There are many rumors and gossip that continue. “
Gossip and rumors have always been there, but once before the internet, our news came from big-name local sources and mainstreams – people we knew. That is not the case with our children who are connected and dealing with a lot of noise there.
“This generation is growing up with something that is completely different from any generation before them,” she says.
The eggplantThe 77-minute episodes have had more than 300,000 views, and surveys of who watched it suggest that most of those kids are chatting with their parents about the topics.
Lowry calls it “huge.”
“Not only that, teachers are using it in the classroom as a teaching tool,” she says.
The educational campaign was not timed to coincide with a covid shutdown and vaccination launch, where children often have the freedom to roam the internet away from parents in another room at Zoom.
But it is a happy coincidence.
“I guess with the misinformation, we can just see the bubbling noise around the subject,” Lowry says.
“We know that it is becoming more and more a concern in many organizations. I don’t think covid has changed that, but it may have amplified it. “
With children away from the protection of school filters that block out harmful material, it is a good time to try to mitigate the risks of potentially most vulnerable children in confinement.
Also today, Sharon Brettkelly speaks with Martin Cocker, the director of Netsafe, one of the organizations that had a voice in the campaign.
Find out why you are not overly concerned for your preschoolers when it comes to the dangers of the internet, but rather why you fear for teens and tweens in this environment.